Tuesday, March 31, 2009

Is Microsoft finally striking the right chord?

We've all seen the "I'm a Mac" ads starring Justin Long and John Hodgman. The Mac is young and cool, while the PC is older, boring, and well, uncool. The series has been very effective for Apple, helping increase their market share of both desktops and laptops.

Microsoft's first response was a weird ad featuring Jerry Seinfeld that did not make a lot of sense, and was quickly taken off the air. Then they launched their "I'm a PC" campaign, featuring a diverse group of people announcing that they are "PCs." Better, but not exactly a home run.

Now take a look at this new spot put together by Crispin Porter + Bogusky:

In an economy where almost everyone is tightening the purse strings, do you think Windows has finally countered the great "I'm a Mac and I'm a PC" ads, or are Macs just too cool to have to worry about suffering any marketing hits from Bill Gates and company? Let us know what you think by leaving a comment below...

No comments: