What Billy Bob's interview teaches us about marketing

If you have not seen this interview with Billy Bob Thornton yet, take a look below (this is the full interview and some of the better stuff does not occur until several minutes in):

I have read a bunch of comments at various blog and news sites either slamming Thornton or the guy interviewing him. Thorton is very unprofessional in the interview, but in Hollywood you can get away with that.

What I took from watching it was twofold. One, I had no idea Billy Bob Thornton was in a band, and now I do. Two, had Thornton behaved normally in the interview there would have been no buzz about it, no YouTube links everywhere, and I still would have no idea Thornton was in a band and getting ready to release a new album. Take it for what it's worth.