We've added a new feature to our item pages at Rokland.com which allows visitors to submit any of our product pages to social bookmarking web sites like del.icio.us and reddit. If you see a product on our web site that is a very good price or is hard to find, you can help us get the word out by bookmarking that product page to any of several social bookmarking web sites.
When I am online shopping for a product, I add lots of items from other online retailers (even if they are not what I am looking for at the moment) to del.icio.us because in my opinion it is a superior way of bookmarking compared to what we are used to in our web browsers. Then weeks later if I want to get something that I recalled seeing on a web site a few weeks back, I have an easy way to find it.
To bookmark a Rokland.com product page, look for the site-specific icons on the bottom of each product page directly underneath the "Add to Cart" button.